Happy Holidays from Coca-Cola
This advertisement is popular in youtube and gains more than 2m views. The coca cola ad makes use of Pathos, which is an appeal to emotion. After watching the advertisement, audience will feel happy. It also uses the persuasive technique “Transfer”, which links “Happiness Holiday” and “Coca-cola” together by showing different scenes of happiness and playing cheerful music.
Christmas is a happy and joyful season, the ad contains six scenes demonstrating little gesture can make someone smile and delighted. The intended audience of the ad is family, friends and children, they all appear in the ad and enjoy in the holiday.
At the beginning of the ad, Santa Claus is thinking how to make people happy and the following ad shows how people are pleased.
This advertisement is popular in youtube and gains more than 2m views. The coca cola ad makes use of Pathos, which is an appeal to emotion. After watching the advertisement, audience will feel happy. It also uses the persuasive technique “Transfer”, which links “Happiness Holiday” and “Coca-cola” together by showing different scenes of happiness and playing cheerful music.
Christmas is a happy and joyful season, the ad contains six scenes demonstrating little gesture can make someone smile and delighted. The intended audience of the ad is family, friends and children, they all appear in the ad and enjoy in the holiday.
At the beginning of the ad, Santa Claus is thinking how to make people happy and the following ad shows how people are pleased.
Scene 1:
A son and a daughter are painting smiley faces on the cars and make their mother who is a cleaner and needs to work at night to see and become happy.
A son and a daughter are painting smiley faces on the cars and make their mother who is a cleaner and needs to work at night to see and become happy.
Scene 2:
A stranger gives his umbrella to a woman who carries a baby in a snowing day; the care from a stranger is warm.
Scene 3:
An old lady is amazed after she finds that her husband plans little surprise by turning on all the twinkling lights.
Scene 4:
A pair of shoes is given to the homeless by a policewoman, this scene is warm and melting.
Scene 5:
Friends are playing with a disabled on an ice rink, smiling faces are shown.
Scene 6:
An old lady is surprised after she opened the door at home and discovered that her family members are coming to visit her.
In the end of the ad, Coca cola trucks with blissful led light are coming to town and make everyone happy.A man and his daughter look so happy after seeing the trucks.
video link: http://youtu.be/hCS7HmjZAto