![图片](/uploads/4/5/5/9/45595831/1807483_orig.jpg)
Tung Hai University in Taiwan
The prospectus uses the image of Luce Memorial Chapel and the grassland as the cover photo. The chapel is the landmark and characteristic of the University, thus it can represent the overall image of university. Besides, the design of the chapel is very unique, the surrounding is grassland and trees. It shows the beautiful campus and attracts students who love the natural and comfortable environment. A group of students is gathering on the grassland, it shows the freedom and the recreational use of the grassland. The chapel can also represent the religious status of the university.
On the cover page of the prospectus, the words “THU INTERNATIONAL COLLEGE” are extremely big and eye-catching, it means the university is suitable for international students and would like to attract more exchange students. The design of the prospectus is artistic, showing simple and clear passages with multiple images. The prospectus only includes the detailed information of two programmes, international business & management and architecture, they should be the focus of university and the target audiences are those who are interested in these two programmes.
A physical copy, printed prospectus is used for promotional use, it costs much but it can also show that the university has abundant resources, like financial resources. And it shows the university willingness of spending money in attracting international students in order to provide an international study culture. The fancy design can also build the university image. A beautiful printed promotional material can keep a longer time and let the students to share with others.
The design and content of the prospectus is effective in attracting those international students who love beautiful campus.
Photo sources:
http://wwwo.thu.edu.tw/1_chinese/swf_1/pics/banner1.jpg
http://wwwo.thu.edu.tw/1_chinese/index.php#